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Home » TOI gets even bigger, adds another 1.4 lakh readers as rivals lose 1.8 lakh | India News

TOI gets even bigger, adds another 1.4 lakh readers as rivals lose 1.8 lakh | India News

NEW DELHI: The world’s biggest English newspaper just keeps getting bigger. On the back of a huge increase in readership in the first quarter of 2019, The Times of India has grown again in Q2 — at a time when almost all other newspapers outside the Times Group have shrunk.
TOI has a readership larger than the combined readership of the next three general English dailies from outside the group, the latest Indian Readership Survey (IRS) has revealed. What’s more, TOI’s main paper added 1.4 lakh readers over the last quarter at a time when all the non-group papers in this category put together lost 1.8 lakh readers.

In Delhi, the gap between HT and TOI in terms of average readership has narrowed significantly, with TOI adding about 10,000 readers while HT has dropped 1.4 lakh. In total readership, TOI with 20.58 lakh readers has overtaken HT (20.54 lakh) in Delhi.
TOI increases its already impressive lead in key cities
The IRS for the second quarter of 2019 shows that TOI has an Average Issue Readership (AIR) of 60.4 lakh, way larger than the 36.1 lakh readers that its closest competitor, Hindustan Times has. The Hindu with 18.8 lakh readers and The Telegraph with 4.9 lakh are far behind.
TOI’s main paper has gained 1.4 lakh readers across India over the first quarter of the year while HT’s has lost 1.2 lakh. Even compared to Hindu, TOI’s gain in readership over this quarter has been more than twice as much, while Telegraph has seen its readership go down albeit slightly.
In terms of total readership, TOI has grown about 6% from 15.2 million to 16.1 million – again larger than HT, Hindu and Telegraph put together.
The Economic Times, a Times Group publication, is in fourth position among English dailies with 10.1 lakh readers, an increase of 27,000 readers vs the last quarter while Mint lost 32,000 readers and now has less than a third the readership of Economic Times.
Mumbai Mirror, a Times Group publication, is in fifth spot in the AIR pecking order with 8.2 lakh readers. Like TOI, it has added readers at a time when its competitor has declined. While Mumbai Mirror’s readership rose from 8 lakh in the first quarter, Mid-Day saw readership drop from 3.7 lakh to 3.6 lakh. Bangalore Mirror also gained about 35,000 readers going from 1.5 lakh to 1.9 lakh, an impressive gain in just one quarter.
TOI’s leadership cuts across the country, with the newspaper widening its lead in markets where it was already the leader and closing the gap with the competition in the few cities where it is not yet numero uno. In Pune and Ahmedabad, such rivals as there are were not part of the IRS.
In Mumbai, TOI’s main paper has 13.2 lakh readers to HT’s 8.7. The already impressive lead from the first quarter (12.8 lakh versus 8.9 lakh) has become even more so. Similarly, in Bangalore, TOI is now twice as large as Deccan Herald, its nearest rival, with 5.1 lakh readers compared to 2.5 lakh. In Chennai, where Q1 had seen TOI and The Hindu in a close race, TOI has now pulled clear and leads by about 14,000 readers. In Hyderabad, where TOI is in a strong second position, it has added another 24,000 readers over the last quarter. Similarly, in Pune the addition is about 14,000 and in Ahmedabad about 13,000.

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