The survey is part of the latest road safety awareness campaign launched by Infiniti Middle East.
An alarming survey by a car company has revealed that “nearly half of parents in the region admit to breaking road safety rules if they feel that they are not being monitored.
As many as 44 per cent of parents surveyed across the Middle East admitted to illegal on-road behaviours, with 18 per cent saying they were most likely to break traffic rules if there were no cameras in place while 16 per cent admitted to dangerous driving when there was no way of being monitored; and 10 per cent. when there was no police in sight.
Nearly half or 43 per cent of all respondents said they were most likely to break traffic rules when they are in a hurry, and 40 per cent admitted to making phone calls or checking social media while driving with children.
The survey is part of the latest road safety awareness campaign launched by Infiniti Middle East called ‘Eyes on You’ to shed light on parents’ road behaviour. YouGov conducted the study involving 1,869 parents across the UAE, Saudi Arabia, Kuwait and Lebanon.
“The ‘Eyes on You’ road safety campaign aims for families to prioritise safe driving habits, especially with their children, as soon as they sit behind the wheel. These survey results are a reminder to parents that their bad on-road behaviour does not go unnoticed and is, in fact, being witnessed and eventually mimicked by their children,” said Markus Leithe, managing director at Infiniti Middle East
Leithe added the campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for every 100,000 population by 2021.
“The strategy is based on four agendas; improving motorist’s driving habits; inspecting vehicles for traffic safety regulations and for criminal safety procedures; inspecting motorists’ records; and traffic awareness campaigns,” he explained
Meanwhile, Deema Hussein, Traffic Awareness Senior Manager at Dubai’s Roads and Transport Authority (RTA) said that the RTA’s schools traffic awareness campaign targets educating children and adolescents as future road users and drivers.
“Over the years, RTA has created a number of projects, plans and initiatives to improve traffic safety, and raise awareness of a positive traffic safety culture in Dubai,” he commented.
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