KidZania Doha, a multi award-winning learning and entertainment brand, and Rayyan Natural Water Company, Qatar’s largest national supplier of natural mineral water, have announced the launch of a project – a kid-sized Water Lab inside the city of KidZania Doha.
A press conference led by Qatar Entertainment Company (Tasali) Board Member, Sheikh Abdulaziz bin Ahmed Al Thani, and Al Rabban Holding Managing Partner, Khalifa Al Rabban, took place at the KidZania Doha facility, which was then followed by the signing of the partnership agreement and ribbon cutting in front of the Water Lab establishment marking its official inauguration.
The collaboration between the two top-notch companies aims to educate the children of Qatar about the importance and value of water through letting them in on the process of water sourcing and manufacturing, while promoting and boosting science literacy.
In the ‘Water Lab’, children will take on the role of a water biologist and will learn about the journey of the mineral water, from sourcing it through conducting a series of tests to making the finished product. Besides this, children will also experience delivering Rayyan bottled waters to other establishments. At the end of each activity, they will take home the bottled water they made and receive KidZos (KidZania’s currency) as their fruit of work.
This partnership between the two highly-reputable companies is part of KidZania’s desire and vision to provide a realistic and unique learning environment for children that is both fun and educational through role-playing, in which the expertise and skills of international and local brands are used as an asset in providing an all-out experience.
Sheikh Abdulaziz bin Ahmed Al Thani, Qatar Entertainment Company (Tasali) Board Member, said: “KidZania is the world’s leading edutainment brand. In KidZania, kids learn through role playing and the unique business model allows for kids to interact with brands and business in the country.”
Khalifa Al Rabban, Managing Partner of Al Rabban Holding Co, said: “We believe our partnership with KidZania provides a unique platform to not only educate children on our water bottling process, but also the opportunity to support the Qatar National Vision 2030 by encouraging an active interest in learning.”
KidZania Doha is located in the heart of Aspire Park in Doha, Qatar, with a footprint size of over 5,500 square meters. It provides a unique educational and entertainment experience, offering 42 establishments where children aged between two and fourteen years are able to role play up to 60 ‘adult jobs’ while learning a variety of values including self-reliance, teamwork, honesty, integrity and societal awareness.
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