Local engagement on digital media platforms exceeded 95 per cent in the hour scheduled for launch.
More than 1.5 billion people closely followed the UAE’s Hope probe journey – from its arrival in Japan in April to its historic launch on July 20 – through the extensive coverage it garnered from media outfits around the world.
The UAE Government on Sunday revealed the impressive media mileage that the Emirates Mars Mission (EMM) received, as it thanked news outlets, TV stations, institutions and other channels for its outstanding coverage of the first interplanetary mission of the Arab world.
Mohammed bin Abdullah Al Gergawi, UAE Minister of Cabinet Affairs and the Future (right), honoured Khaleej Times for its extensive pre-, live and post-event coverage of the historic Hope probe launch. The newspaper’s in-depth reports, analysis and exclusive interviews chronicled the mission as millions of people read, watched and talked about it.
“Local engagement on digital media platforms exceeded 95 per cent in the hour scheduled for launch, and 97 per cent in the first 12 hours post-launch,” a government statement said.
Mustafa Al Zarooni, UAE Editor of Khaleej Times, who received the certificate on the newspaper’s behalf, said: “Khaleej Times has been at the forefront of covering major events in the UAE and globally for over four decades. As the nation’s first English newspaper, we feel the pulse of the people and understand the vision of the leadership like no other. We are grateful for this honour and look forward to greater achievements for the Emirati people and the Arab world.”
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