35.8 C
Kuwait City
June 26, 2019
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Officer – Social Media

Job Description Job Purpose: · Responsible for the management and execution at social media content as an online marketing strategy to attract potential new customers and build loyalty with existing ones. He/She oversees the CBK Facebook, Twitter, lnstagram, Snapchat, and Pinterest channels and finds creative and bold ways to share the CBK story. Key Accountabilities: · Understand the CBK brand target audience and what is Important to them. · Represent the CBK brand personality via its social channels: Facebook, Twitter, Pinterest, lnstagram, Snapchat, and YouTube. · Manage the monthly calendar of content. Scheduling and deploying curated links and video posts across all social channels. · Work directly with agency contacts to manage paid advertising across Facebook and Instagram. This includes promoted post content and page like campaigns. · Facilitate all visual assets from the creative team. Responsible for requesting visuals for content as they relate to product launches/campaigns, holidays, and other one off posts. And seeing these elements through from creation to approval. · Execute monthly cross promotional giveaways on Facebook & provides Content Curator with framework for post copy and Imagery creation. · Work with our content syndication partner to execute a monthly campaign. · Manage social media promotion budget and track all applicable expenses. · Help identity timely social media opportunities where CBK con inject itself into a relatable conversation and broaden its social reach. · Should be available to attend any PR event, held even after working hours and weekends. Skills Knowledge & Skills: · Strong written communication skills with the ability to develop content into creative, clear and concnse storytelling. · Proficiency with social media channels; Facebook, Twitter, Pinterest. Snapchat and lnstagram in particular. · Interest in staying up to date with the social media industry and proactively sharing that knowledge upwards. · Ability to work flexible hours as needed. · Adobe photoshop, Adobe InDesign, and other graphic design skills are a plus.

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