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Home » Have your say in conveying UAE’s story to the world – News
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Have your say in conveying UAE’s story to the world – News

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What’s more, for every vote, the country will plant a tree.

Now, you can have a say in conveying the UAE’s phenomenal journey to the world. People from across the globe have been invited to take part in selecting a UAE’s logo that will serve as its Nation Brand.

A website, www.nationbrand.ae, which features three logos is now live and residents can vote for the brand identity they believe best conveys the country’s story. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, jointly announced the initiative on Tuesday.

What’s more, for every vote, the country will plant a tree. The aim is to plant millions of trees across the world, as part of the country’s humanitarian values to spread hope, improve lives and contribute to creating a better future for humanity.  

The three logos were designed by 49 Emirati artists from the seven emirates in response to the invitation of Sheikh Mohammed bin Rashid and Sheikh Mohamed bin Zayed. They had called on artists to come together and contribute to designing the UAE Nation Brand logo that will represent the country in the region and abroad. The new brand will highlight the elements that set the country apart and reinforce its position across different sectors globally.

Sheikh Mohammed bin Rashid said: “Everyone contributed to our country’s success story, and we invite everyone to be part of choosing the best logo that represents our story. The UAE is approaching a new phase that requires us to connect with the world differently. The UAE Nation Brand will share our inspiring story with the rest of the world.”

Inviting people across the world to vote for the logo, he said: “People’s participation from all over the world reflects the values of openness and inclusivity we adopt in the Emirates.

The UAE Nation Brand aims to highlight our distinctive identity and values to the world.”

A source of inspiration

Sheikh Mohamed bin Zayed said the country’s development experience has inspired, and continues to inspire, millions across the world. “Involving the public across the world in choosing the logo that represents the UAE is, therefore, an important step.

“Through its unique cultural and humanitarian journey, the UAE has become a successful model that leads by excellence and establishes a positive presence in the region and the world. This model presents an inspiration for every nation seeking to achieve tolerance, coexistence and peace.”

He said the voting process is of “particular significance” as it corresponds to the announcement of theme of next year – ‘2020: Towards the next 50’ – that marks the new journey of the UAE’s development.

“The selected logo will be the symbol of a nation that strives to be among the best in the world within 100 years of its inception,” he stressed.

Urging people in the UAE and abroad to vote for the best logo, Sheikh Mohamed bin Zayed expressed appreciation for the creative ‘Inspiring 49’ who dedicated their time and efforts to help design the logos.

Brand UAE: It strengthens nation’s global presence

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, had launched the national project to design the UAE Nation Brand logo in November to set the country apart and strengthen its global presence.

The brand presents the country’s inspiring story to the world as a unique model for the human potential and ability to innovate, excel and turn challenges into opportunities. The national brand aims to cement the UAE’s position on the humanitarian front globally and strengthen its presence as a model for tolerance and giving. The UAE has long been a beacon of hope and positivity that defies the impossible and opens its doors to people from all over the world.

Countries across the world have rolled out innovative branding campaigns and projects, including Singapore’s ‘Passion Made Possible’ campaign, Australia’s Kangaroo symbol, Canada’s distinctive maple leaf, New Zealand’s silver fern and UK’s ‘Great Britain’ campaign. These campaigns helped promote the global image and represent identity of countries to the world, creating better awareness and, ultimately, better understanding of a nation.

‘Inspiring 49’ and what inspired them

Grouped into seven teams, 49 Emirati artists, sculptors, painters, calligraphers, authors, researchers and graphic designers worked together on designing the national logos in a one-day workshop (pictured above). The logos capture the true essence of the UAE as an inspiring success story of rapid development in an innovative dimension and symbolise the UAE’s vision, values and identity as a global model for innovation, rising ambitions, tolerance and unconditional giving. The three logos, created by the ‘Inspiring 49’, revolve around seven key values of the UAE: Giving, openness, innovation, tolerance, credibility, humility and futuristic vision.

The logos and what they mean

Emirates in Calligraphy

>The logo emphasises the unique association and sentiment that the name ‘Emirates’ brings to citizens, residents and visitors

>It depicts the aesthetics of Arabic calligraphy that reflects authenticity and originality associated with the country

>The rolling curves of the font capture the flow of ocean waves merging with the sand dunes of the golden desert, portraying the country’s unique geographical identity

>The smooth and harmonious movement of the letters symbolises the constant human and social progress of a nation that does not believe in the word ‘impossible’.

The Palm

>The palm tree has long been associated with the Emirates, forming an indispensable part of its history and distinctive identity as an unconditional giver

>By designing the palm tree with colours closer to golden, the logo manifests the undulating vistas of the desert dunes shining in the sunlight

>The elegant lines suggest radiance, momentum and dynamism of a nation on the move

>Symbolising the willpower of the leaders and people of the UAE, palm trees have withstood storms and challenges with strength and firmness

>Their powerful branches are as high as the ambitions of the people of the UAE, with leaves providing shade and support to millions of people living on the land

>Similar to Canada’s maple leaf and New Zealand’s silver fern, the palm represents the national identity of the UAE and sums up the country’s values of giving, pride, dynamism and ambitions

7 Lines

>Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold leaders who shaped the Emirates and united their people’s aspirations under one flag

>The logo in the shape of the Emirates with the national colors represents the future-focused leaders of the seven emirates united towards the country’s growth

>The lines, vibrant in colour, reflect the UAE’s ongoing journey of development driven by a wave of progress, innovation, excellence and boundless aspirations

>Designed in the flag colours of black, green and red, the lines are connected with the white colour, symbolising the heart and spirit uniting people of the seven emirates under the main principles of humanity

>The unique diversity that enriches the fabric of the UAE society and sets it apart as global hub for entrepreneurship and innovation is featured in the different colours and sizes of the lines.

sahim@khaleejtimes.com

 

Staff Reporter






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