This new certification programme comes as part of efforts to showcase the emirate as one of the world’s safest destinations.
Dubai has launched a safety stamp that certifies establishments’ compliance with public health protocols to fight Covid-19. Shoppers and diners will soon find these ‘Dubai Assured’ seals at hotels, restaurants, retail outlets, leisure hubs and attractions across the city.
This new certification programme comes as part of efforts to showcase the emirate as one of the world’s safest destinations. The city received the Safe Travel stamp from the World Travel and Tourism Council (WTTC), days before it started welcoming tourists on July 7.
Covering all tourism touchpoints across the emirate, the ‘Dubai Assured’ stamp shall be issued to establishments after health inspections. A verification process was put together by the Dubai Tourism, Dubai Economy and Dubai Municipality.
To be issued free of charge, it will have a validity of 15 days and can be renewed every two weeks upon the validation of inspectors and authorities.
Over 1,000 establishments have already been inspected for compliance with health and safety guidelines, making them eligible to receive the stamp.
Tourists and residents will soon be able to see the seal on public and private facilities and amenities, including beaches, shopping malls, restaurants, swimming pools and golf courses.
Helal Saeed Almarri, director-general of the Dubai Tourism, said: “The compliance programme we have rolled out across the hospitality sector with the wholehearted support of the Dubai Economy and the Dubai Municipality is not only a testament to the continued efforts being made to further enhance health and safety standards, but also a confidence-boosting measure to reassure travellers that Dubai is one of the world’s safest destinations.”
Since it started reopening public places, the emirate has made sure all necessary protocols have been implemented. Besides the standard precautionary measures of social distancing and wearing of masks at all times for all guests and employees, Dubai hotels have implemented stringent disinfection measures, covering contact points in lobbies and other areas including restaurants and swimming pools. Entrances have been fitted with equipment for contactless screening of guests.
Mall operators are using advanced technology to minimise risks, including the use of thermal scanners and cameras to monitor traffic at entry points. Public parks and beaches under the Dubai Municipality have reopened with strict guidelines while restaurants are allowed to serve guests with reduced seating arrangements and tables placed two metres apart. All other establishments, both public and private, have also been guided on preventice measures that must be taken.
Sami Al Qamzi, director-general of Dubai Economy, said: “The outstanding commitment demonstrated by commercial establishments in complying with precautionary measures has contributed significantly towards Dubai being able to reopen for business and welcome visitors in spite of the global pandemic threat. In fact, we have seen stronger coordination and cooperation between the government and the private sector, and a new level of preparedness in Dubai.”
Dawoud Al Hajri, director-general of Dubai Municipality, added: “The Dubai Municipality is taking effective steps to promote health and safety and facilitate a gradual return to normal life in a safe environment. We are committed to ensure that tourists can enjoy a comfortable and safe stay in hotels in Dubai.”
According to a survey by global consulting firm HVS on future destination selection, 85 per cent of travellers will prioritise their travel plans based on the destination’s reputation and the action taken by its government in managing the pandemic.
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