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November 17, 2019
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Aura Hospitality set to open 9 new F&B outlets

Aura Hospitality & Food Services has announced plans to open nine new F&B outlets in Qatar. As part of the plans, the company will open nine new outlets across Qatar – at Mall of Qatar, Lusail, The Pearl-Qatar and Souq Waqif. Some of the new outlets will be opened in Qatar for the first time while some will be branches of existing renowned restaurants, according to a press statement.
The announcement was made during the launch of a breakfast menu developed by celebrity chef Fawaz al-Omaim at SMAT, a fine-dining restaurant offering a mix of authentic Qatari dishes.
Hosted on October 24, the restaurant welcomed members of the local media, local business and lifestyle magazines, news portals and well-known social media influencers over the preview of the newly launched breakfast menu.
Owned and managed by Aura Hospitality & Food Services, the 250-seat outlet is located above Orient Pearl restaurant by the Doha Corniche.
Yasser El Zein, general manager of Aura Hospitality & Food Services, said: “We are expanding because we see huge opportunities in the market, and we believe that the market is moving in the right direction. Qatar Airways and the Qatar National Tourism Council are doing an amazing job towards transforming the country into a touristic destination and offering a great push to the Qatari economy.”
Charbel Mhanna, Business Development director, Aura Hospitality & Food Services, added: “We take pride in stating that just over 18 months of its launch, SMAT has received a tremendous response from the people and such overwhelming response only inspires us to strengthen our presence in the market as we are set to open nine new restaurants between the end of 2019 and beginning of 2020.”
The group currently owns and manages 37 F&B and entertainment outlets.


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