Support the development of social media plans, including content strategies, with an emphasis on setting strategic goals and defining audiences.Collaborate with Marketing and Product teams to ensure social campaigns fit into the larger seasonal marketing strategy and product positioningCreate social insights to inform social strategy and creative assignments for campaignsDeliver clear direction and inspiration to creative teams and oversee creative development to ensure content fulfills social strategyCollaborate with paid media team on paid social approach and social content requirementsManage social calendaring working closely with our agency partner to ensure all content goes live on scheduleWork with our agency partner to provide analysis of results, including strategic recommendations and tactical tips that are directly related to insightsStay current on social media and interactive marketing trends and provide guidance to marketing counterparts, and creative teams on how to incorporate them
Hands-on experience with social media platforms and digital marketing campaignsUnderstanding of Google Analytics, social media KPIs and analyticsExcellent communication skills in both English & Arabic (spoken and written).
The Starbucks Experience is more than a cup of coffee. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated the rich tradition of coffee, but that also brought a feeling of community, a comfortable third place away from the demands of work and home. And with every cup, we strive to bring both our heritage and an exceptional experience to life.
The Starbucks mission statement is more than words on a piece of paper – it’s the philosophy that guides how we do business every day. Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time. We are committed to doing business in ways that are good to the earth and to each other. From the way we buy our coffee, to minimizing our environmental footprint, to being involved in local communities.
Today, with more than 16,000 retail locations in North America, Latin America, Europe, the Middle East and North Africa and the Pacific Rim, Starbucks is the premier roaster and retailer of the finest coffee.
At Starbucks we are focused on delivering the best experience to every customer at each of our locations around the world. We are fortunate to have the opportunity to work with so many communities, and we are committed to providing the Starbucks Experience while respecting the local customs and tastes of each country we operate in.
About Alshaya Group:
As a leading international franchise operator, with nearly 90 of the worlds most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Changs, The Cheesecake Factory, The Body Shop, M.A.C, Victorias Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics