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Kuwait City
August 3, 2020
Home » Senior Social Media Specialist at Abyat – Al Kuwait – Kuwait Jobs

Senior Social Media Specialist at Abyat – Al Kuwait – Kuwait Jobs

Job Description

Job Summary:
The Social Media Content Specialist will be responsible for developing and supporting highly effective organic and paid social media marketing campaigns that drive growth in the lead acquisition. You will work closely with the team, as well as internal and outsourced designers, copywriters and other social specialists, to deliver creative campaigns that drive business growth. Your primary metric is lead acquisition, but objectives include increasing and improving social traffic, engagement and brand awareness, specifically in the evolving career education marketplace.

Essential Duties and Responsibilities:
• Metrics associated with this position are goals centered around lead generation, lead conversion, traffic is driven from content to site, post-performance, post volume, and social platform fans/followers
• Knowledge and regular use of social platforms
o Facebook
o Instagram
o Twitter
o YouTube
• Responsible for generating leads through social media channels, as well as the conversion of those leads
• Create content (copy and graphics) that works for specific social platforms
• Create images and use effective storytelling to create unified social media campaigns
• Schedule and post content to various social channels
• Assist in the creation and maintenance of social campaigns and track their success
• Knowledge of and/or experience with Facebook Business Manager, Social Media Analytics, Google Analytics
• Possess excellent working knowledge of MS Office, Google applications and various social media analytics options
• Ability to multitask and prioritize daily, weekly, and monthly goals
• Strong organization and planning skills
• Possess a team attitude, but is self-driven
• Exceptional written communication with superb grammar and punctuation skills
• Strong attention to detail
• Experience with social media presence and strategy
• Ability to analyze measurement data and analytics to provide feedback and revise strategies


·         Bachelor’s degree in Business Administration, Marketing, Communications or a comparable combination of education and experience.
·         Minimum of 3 years of experience creating advertising and/or social media content for use across multiple platforms and social channels
·         Experience with business information systems and marketing automation platforms
·         Must be able to work effectively both as a team member and independently
·         A “can do” attitude and someone who adapts well to change with evolving responsibilities
·         Passion for social media marketing in all forms – creating, curating, developing, distribution and analytics
·         Self-starter with speed – ability to create content quickly (when needed) to seize real-time opportunities
Highly creative – always trying out new things and finding creative solutions

Job Details

Job Location
Al Kuwait, Kuwait

Company Industry
Other Business Support Services

Company Type
Employer (Private Sector)

Job Role
Design, Creative, and Arts

Employment Type
Full Time Employee

Monthly Salary Range

Number of Vacancies

Preferred Candidate

Career Level
Mid Career

Years of Experience
Min: 3

Residence Location

Bachelor’s degree / higher diploma

Click here to apply

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