To grow the business through the development of market intelligence, strategic marketing, and the implementation of created marketing plans.
• Develop and build the Company’s marketing functions commensurate with the Company’s products, services and quality values.
• Take responsibility for the management of all marketing activities.
• Develop and implement a 5 – year growth strategy and annual marketing plans for the business, including investment budgets and expenditures.
• Establish and continuously improve the Company’s Brand within the local, regional and international market and ensure it is synonymous with quality.
• Be fully aware of competitors’ activities and areas of weakness/strength.
• Work with others, particularly the Sales Department to improve the Company’s presentations.
• Significant input in all the Company’s literature (not just to be delegated to an Advertising company).
• Develop strategies to enhance brand awareness.
• Obtain periodic feedback from existing customers and lost customers and analyze the Company’s perceived areas of strength and weakness as per this feedback.
• Propose & implement improvements in all marketing (and non-marketing) related company activities.
• Other marketing / business development duties as agreed with the CEO
Supervisory Responsibility & Communications
This position will develop marketing materials for the Company so very close liaison with the Sales Department is required.
Reports directly to the CEO, and works within agreed strategic corridors of authority.
Travel within the country and overseas may be required initially to asses and develop the market.
• A sound stable character with the highest level of personal integrity and standing.
• Bachelor’s Degree in Business, Marketing or Commerce from an accredited university is required.
• A post-graduate qualification or Master’s Degree in Marketing or an MBA would be an advantage.
5 – 7 years post graduate experience in an industrial marketing environment with exposure to strategic planning and marketing development, branding and sales.